Web & Social Media Marketing for Business — A 2-Day Course

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Course Synopsis

Please note that this course has been retired and is no longer available. Please see the RETIRED page for courses currently available in this subject area.

Discover the Power of Social Media!

This social media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself.

The class introduces social media sites such as Facebook, Twitter, LinkedIn, and YouTube, and social media tools such as blogs and wikis.

Special attention is given to Facebook and Twitter where you will have hands on training setting up these media for your own business.

Course Objectives

This training course will enable delegates to:

Intended Audience

This course is intended for:


Although there are no formal qualifications required to attend this course, delegates should have an understanding of basic computer skills and have an open mind about where the future of the web might be going.


This course has been retired and is no longer available.

Course Contents

The basics

Facebook Basics

Facebook Pages and fans

Hosting your own Facebook events

Introduction to Facebook advertising

Facebook Applications

Facebook Groups and members

Twitter - Reading and Writing Updates

Interacting with others and build a following

Searching Twitter

The Art of Tweet

Using Twitter to Help build your brand

The magic of connecting with customers on Twitter

Adding Twitter to websites and blogs

Tracking results and testing strategies