Organic Search and Analytics Bootcamp — A 3-Day Course

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Course Synopsis

Please note that this course has been retired and is no longer available. Please see the Web Design and Development page for courses currently available in this subject area.

Organic Search and Analytics training Bootcamp is a three day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan and implement an SEO campaign, interpret Google Analytics reports and act on the information they provide, and improve their site traffic through careful use of professional SEO techniques.

Course Objectives

Upon successful completion of this course, students will be able to:


No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. Administration access to an active Google Analytics account is required for the duration of the course.


This course has been retired and is no longer available.

Outline Course Contents

Intro to HTML

HTML Documents


Tag Attributes & Character References

Creating Hyperlinks

Inline Images & Colors

Introduction to Tables

Nesting & Embedding Tables

What is Search Engine Optimisation

Site Structure

Content, Content, Content



Warning - What to Avoid

Useful SEO Tools

What is Google Analytics

Setting up Google Analytics


Marketing Optimisation

Content Optimisation

E-Commerce Analysis