Complete Google Analytics — A 1-Day Course

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Course Synopsis

Please note that this course has been retired and is no longer available. Please see the Web Design and Development page for courses currently available in this subject area.

Complete Google Analytics is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide.

Course Objectives

Upon successful completion of this course, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website and how they behave and interact with their website content.


Administration access to an active Google Analytics account is required for the duration of the course.


This course has been retired and is no longer available.

Outline Course Contents

What is Google Analytics

Setting up Google Analytics


Marketing Optimisation

Content Optimisation

E-Commerce Analysis