Writing For The Web — A 1 day course

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Synopsis

This one or two-day training course in writing for the web aims to provide web content authors and contributors with the fundamental skills and knowledge to express themselves effectively in the web environment.

In addition to highlighting the distinctive features of web audiences, web content, web page structure and web writing styles (registers), it also addresses the practical tensions, trade-offs and workarounds involved in realising different web writing objectives.

The one-day version of this instructor-led course in writing for the web is very intensive. It is practically impossible to cover all of the content listed below and to accommodate hands-on exercises plus open discussion in a single day.

In practice this means that, on publicly scheduled and 1-day versions of the course, whole-class discussion tends to take the place of hands-on exercises, and that the day usually begins with delegates prioritising which course modules they wish to cover before the end of the day.

In-house 2-day versions of the course always include hands-on exercises, although the amount and intensity of interactive work can be varied to meet client requirements, i.e. those wishing to cover more ground may need to sacrifice some interactivity, whereas those wanting more interactivity will need to sacrifice some content. Either option must be agreed with the tutor, in writing, before course delivery. At present, there is no open public schedule for the 2-day version of this course.

Objectives

By the end of this course you should be able to:

Suitable For

Anyone writing for the web, whether on public websites, private intranets, or web application interfaces.

Copywriters

Journalists

Marketing and communications professionals

Public relations (PR) staff

Web designers

Prerequisites

A reasonably good command of written English is expected

Technical knowledge of HTML, XHTML, CSS and other web standards is not required

Essential, content-related, aspects of these standards (e.g. document structure, metadata, separation of content from presentation, etc) will be covered in the course

Publicly scheduled dates, locations, and prices

A schedule of dates for this subject is not currently available. Please call 0333 210 0140 or use our contact form to enquire about places and availability.


Contents

Overview

Web Audiences

Labelling, Headings, Titles and Summaries

Page Copy and Copy Writing

Proofreading, Editing and Editors

Metadata