Writing For The Web - A 1 or 2-Day Course

A 1-day Training Course in Web Content Copy Writing

 Open Public Course Closed In-House Course

Course Overview

This one- or two-day training course in Writing for the web aims to provide web content authors and contributors with the fundamental skills and knowledge to express themselves effectively in the web environment. In addition to highlighting the distinctive features of web audiences, web content, web page structure and web writing styles (registers), it also addresses the practical tensions, trade-offs and workarounds involved in realising different web writing objectives.

Course Objectives

By the end of this course you should be able to:

• Understand the key issues and decisions involved in writing for the web
• Write website content which is appropriate for and targeted at different types of reader
• Communicate different types of information appropriately on the web
• Order or sequence content to speed readers to their ultimate goals
• Structure information effectively for onsite and offsite readers
• Write modularised content which can be shared, re-used and minimises duplication
• Write web text which helps rather than hinders user navigation
• Write texts which are differentiated and help user search
• Write content which lets users access content in the way that suits them best
• Write easily maintainable and revisable content
• Minimise confusion among readers
• Minimise unwanted queries from readers

Target Audience

• Anyone writing for the web, whether on public websites, private intranets, or web application interfaces.
• Copywriters
• Journalists
• Marketing and communications professionals
• Public relations (PR) staff
• Web designers

Course Prerequisites

• A reasonably good command of written English is expected
• Technical knowledge of HTML, XHTML, CSS and other web standards is not required
• Essential, content-related, aspects of these standards (e.g. document structure, metadata, separation of content from presentation, etc) will be covered in the course.

Course Delivery

The one-day version of this instructor-led course in writing for the web is very intensive. It is practically impossible to cover all of the content listed below and to accommodate hands-on exercises plus open discussion in a single day.

In practice this means that, on publicly scheduled and 1-day versions of the course, whole-class discussion tends to take the place of hands-on exercises, and that the day usually begins with delegates prioritising which course modules they wish to cover before the end of the day.

In-house 2-day versions of the course always include hands-on exercises, although the amount and intensity of interactive work can be varied to meet client requirements, i.e. those wishing to cover more ground may need to sacrifice some interactivity, whereas those wanting more interactivity will need to sacrifice some content. Either option must be agreed with the tutor, in writing, before course delivery.

At present, there is no open public schedule for the 2-day version of this course.

Publicly scheduled dates, locations, and prices

Writing For The Web: Course Contents